EVENT

What is your number one investment in the battle for ROI? What works best? Each panelist will select a different marketing tool that has worked for them over the past year. Jim Zito of Morgans Hotel Group has selected SEO (Search Engine Optimization) and Simon Bradley of Visit Britain has selected Social Media. Nico Zenner will select from the additional segments. Other segments might include Mobile Marketing, PR, Print Advertising, TV, Radio, Deals Advertising, SEM, Loyalty Programs.