The CMO Council's esteemed regional leadership committee in the Asia Pacific will convene in Singapore on Thursday, August 1st to engage in high-level strategic dialogue and best practice exchange.
MAP YOUR CUSTOMER EXPERIENCE GAP
Aligning Operations, IT, Finance and Marketing to Deliver on the Brand Promise
Please come prepared to engage with your peers on the need for CMOs to own,evangelize and be accountable for customer experience.
- How do you rate the quality and consistency of your customer experience and to what degree is it impacting business performance?
- What challenges do you face in improving customer experience from a technology, data, pricing, partner and operations standpoint?
- What methods and metrics are you using to measure and track all facets of customer experience?
- Where do you see gaps and disconnects between the brand promise and operational delivery?
- How connected and culturally aligned is your organization to the customer and what are you doing to improve this?