EVENT

Social media holds all of the promise of intense customer connections and what can often feel like a limitless pool of fans eager to mesh with their favorite brands. But to the data-driven marketer, social is a wild and unstructured world of data and exchanges that can be hard to measure and even harder to integrate into a structured customer profile. Marketers aren’t just struggling with how to measure and monitor social media, but the ability to share these valuable insights across the organization is often limited. Data and analytics must evolve beyond likes and follows and into a system where customer voice and preference can be integrated, analyzed and shared across the organization. In short, data needs to get far more social.

Join the CMO Council in this interactive webinar as we discuss how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed and leveraged by any number of cross-functional dashboards that can fuel improvements across sales, service and operational functions. Marketing leaders who are advancing analytics and tackling the unstructured social sphere will share where and how social intelligence and analytics are being used to deliver more personalized and relevant experiences to amplify the customer experience and boost business performance.

Featured Speakers:

• Steven Schreibman - Chief Marketing Officer - Finish Line
• Julie Kehoe - VP of Communications - Domo
• Liz Miller - VP of Marketing & Thought Leadership - CMO Council