EVENT

Webcast

2017-10-04 08:00:00 2017-10-04 09:00:00 America/Los_Angeles Activating and Shaping the Customer Journey: Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience. CMO Council cmoteam@cmocouncil.org
OCT
4

Activating and Shaping the Customer Journey:
Lessons From N Brown Group (JD Williams) on How to Understand and Influence Customers’ Decisions

October 4, 2017
8:00 AM Pacific Time

It is easy to commit to delivering exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for N Brown Group (JD Williams), will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how N Brown Group moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped N Brown Group to meet business objectives, drive revenue and, above all, improve the customer experience.

Joining Vicky Currie and Mary Anne Hensley will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

Among the topics to be discussed:

  • How data and analytic insights can help identify a customer’s stage in the buying journey
  • Why integrating online and offline data is critical for a holistic view of the customer
  • Real-life business benefits of optimizing customers’ journeys