EVENT

Webcast

2018-05-02 10:00:00 2018-05-02 11:00:00 America/Los_Angeles A View From the Inside Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization.   CMO Council cmoteam@cmocouncil.org
MAY
2
Birds flying

A View From the Inside
How Microsoft Made the Shift to Become a Customer-Centric Enterprise

May 2, 2018
10:00 AM Pacific Time / 1:00 AM Eastern Time
In Partnership with: Microsoft

BACK TO EVENTS

Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieved, up-ending corporate structure, breaking down product-centric silos and fostering a culture of market-centric and customer-centric innovation to advance the organization. The second webcast in our series will focus in on how this massive transformation impacted, shaped and empowered marketing leaders in the organization to engage with the customer in completely new and different ways. 

 

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As part of the CMO Council membership agreement by registering and viewing this webinar you are consenting to the CMO Council terms and conditions. As such, the CMO Council is partnering with Microsoft on this webinar and you will be receiving marketing messaging from them in the future. If you do not consent to the use of your data in this fashion you can opt-out by emailing Christine Chiang at cchiang@cmocouncil.org.