RDC 2012 will attract more than 200 of the top corporate exhibitors and event managers with six and seven-figure annual budgets from throughout the U.S. The draw for these buyers will be more than 45 seminars and general sessions devoted to the urgent issues that drive exhibit marketing today. RDC 2012 will also offer strategic level insights into what senior level event managers should do to optimize their event production for maximum business value. The faculty at the RDC 2012 will include many of the nation’s leading exhibit marketing experts and practitioners, as well as university professors from several prominent business schools. The foundation of this must attend event has been formed through building learning communities around specific issues that challenge the day to day execution of event managers. Educators, end-users and industry suppliers will collaborate to move the industry forward and develop policies and business plans to guide our industry into the next generation of event production.