Yasmin is Marketing Director for Equinix MENA, responsible for market strategy and marketing mix. Equinix, Inc. (Nasdaq: EQIX) operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Based in Dubai at the Equinix IBX, Yasmin works closely with Finance, Enterprise, Content & Digital Media, Networks and Cloud & IT verticals, developing an ecosystem across the MENA region. Yasmin has over 18 years of marketing leadership experience with a focus on ICT, Mobile Networks, Enterprise Market, Innovation Management, Cloud Computing and Machine-to-Machine. She holds a bachelors degree in Applied Economics and has successfully completed a series of executive education programs in Big Data, Marketing Management and Telecoms. Yasmin also enjoys delivering keynotes at industry conferences addressing key topics of Strategic and Digital Marketing, M2M and Big Data.