Marketing Capability Consultant
Shefali has a Master’s degree in Management from Jamnalal Bajaj Institute of Management Studies in Mumbai. She brings with her 18 years of diverse industry experience in Media, Packaged foods, Mobile communications and now Insurance across domains such as Brand Strategy, Customer Insights, E-Commerce, Digital Activation, Rural & Urban business development. Prior to joining Max Bupa, Shefali was associated with Nokia India as Head - Marketing Activation for India. She joined Max Bupa in February 2009 and oversees Product development, Corporate communications –internal & external, Brand, Consumer Insights, Digital Platform and Activation Marketing. Max Bupa is new health insurance company and was launched nationally in May 2010. Shefali is married and has one daughter. In her leisure time she likes to read & write.