SVP & CMO
Alexandra Morehouse is the Senior Vice president and Chief Marketing Officer for Banner Health, one of the nation's largest nonprofit health systems. In previous positions, Morehouse has created a track-record of driving revenue growth with special expertise in building consumer preference and demand through traditional and digital media. Prior to joining Banner, Morehouse served as Customer & Brand Evangelist for the Kaiser Permanente Health Plan in California. Her experience with Kaiser fits well with the emergence of the Banner Health Network that now serves nearly a half-million people in various private and government health plans. Morehouse previously spent 11 years at the American Automobile Association as Chief Marketing Officer and Chief Strategy Officer. Prior to her role at AAA, she served as Chief Marketing Information Officer of Charles Schwab. She also held senior leadership roles at American Express in New York and San Francisco, in product marketing, brand management, and customer relationship management. Morehouse received her Bachelor of Arts at Harvard University and a Master's in Business Administration from Harvard Business School. She was recognized in 2014 by the Wall Street Journal with a "Marketers that Matter" award, and in 2008, 2009 and 2010 was named among the "Most Influential Women in Business" by the San Francisco Business Times. A featured speaker at national marketing conferences, Morehouse has also served as co-chair of the Harvard Business School Global Technology Conference and on the boards of the Harvard Business School Community Partners, SnapFish, the Cedars of Marin, and the Yerba Buena Center for the Arts.