Vice President & CMO, IBM Global Markets
Caroline Taylor is Vice President of Marketing, Communications & Citizenship for IBM UK & Ireland. Based in London, Caroline leads the teams responsible for go to market strategy, development of sales pipeline across IBM’s entire portfolio and the integration of brand to culture to build and enhance IBM’s reputation in the market place. Caroline also holds executive responsibility for Gender Diversity at IBM in the UK & Ireland. Previously at IBM, Caroline spent 2 years as VP of Marketing for IBM’s SMB organisation, 3 years as Director of Marketing for IBM’s consulting services division and 8 years as a senior marketing manager in IBM’s software and systems divisions. Caroline joined IBM in 1997, following 6 years in the independent software sector in sales and marketing roles. Prior to building her career in the technology sector, Caroline spent 8 years working in fine wine retail, including building and running her own mail-order wine business. With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also the Business to Business Ambassador for the UK’s Marketing Society. Caroline has a personal and professional interest in sustainability issues, and sits on the Leadership Team of Start: HRH the Prince of Wales’ initiative which seeks to make sustainable living simple. She also chairs IBM’s UK Sustainability Board. Married, with 2 adult daughters, Caroline is a director and trustee of the Oasis Charitable Trust and chair of the board of trustees of Stop the Traffik (which coordinates a global coalition against the modern day slave trade). Caroline also sits on the board of Into Somerset, the inward investment body for the county of Somerset. She is active in social media, and can be contacted via LinkedIn, Facebook or Twitter (where she is @green_goddess).