As the EVP and Head of Group Marketing & Customer Experience at Emirates NBD, Vikram Krishna has the mandate to consolidate and grow the bank’s dominant market position. In his current role, he has been responsible for the successful re-launch of the Emirates NBD Brand through a 360° integrated marketing approach, to win several accolades for the bank. These include Asia’s Best Brand at the 2011 CMO Asia Awards for Excellence in Branding and Marketing and The Stevies® 2011 for Marketing Department of the Year. Emirates NBD’s ‘Truth and Reality’ brand campaign also received recognition as Distinguished Honoree at The Stevies® 2011. In addition, Communicate Magazine included Krishna in its Top 50 Power List for 2011, to position him as one of the 50 most powerful people in the regional media, marketing and advertising industry. Prior to heading Group Marketing, Krishna was instrumental in the profitable turnaround of the Emirates NBD’s Personal and Auto Loan business. Before joining Emirates NBD, he has held the posts of Senior VP - Marketing-Retail Assets in HSBC, India, and VP & Head of Mortgages for North India at CitiFinancial. Krishna, who began his career with the advertising firm Lowe before moving to the banking industry, has a bachelor’s degree in Mathematical Studies (Delhi University) and an MBA in marketing from Bharatidasan University, Tiruchirappalli, India.