Abdulla Mahmood is the Director of Marketing and International Business Development at Al Ahli Holdings Group (AAHG), a multi-disciplined corporation with a diverse portfolio of activities ranging from real estate to turnkey construction, engineering products and factories, shopping malls and retail, cement and printing, plastic manufacturing and logistics, mining and fuel trading, and strategic and innovative developments – a total of 30 dynamic and successful businesses. He has been specializing in strategic marketing, brand management and corporate communications for MNCs and major conglomerates within the UAE for the last 14 years. Abdulla previously headed the Marketing and Communications (MARCOM) division of RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, and was responsible for overseeing the MARCOM activities of the company and its subsidiaries on a global scale. He handled the entire gamut of MARCOM operations at RAK Ceramics including corporate communication, corporate branding, trade marketing, product marketing, new product development and market research with day-to-day ATL and BTL activities. He started his career in Dubai in 1999 with Fosroc Construction Chemicals (then part of BP Group), one of the world’s leading manufacturer of chemicals, where he held managerial roles in the marketing department. He also had a brief stint heading the marketing division for Conmix Ltd., one of the UAE’s leading construction product manufacturers, before taking an enterprising multi-dimensional senior marketing managerial role at Tameer Holding, one of region’s leading property developers, where he handled trade marketing, corporate marketing and branding at the strategic level. Some of Abdulla’s notable career achievements include introducing a new E-Marketing Communication tool in Fosroc as well as leading Tameer Holding to become one of the Top 5 UAE property developer brands through strategic marketing campaigns and also increasing sales by 50 percent in two years through tie-ups in key overseas markets. During his tenure at RAK Ceramics, he revamped the whole marketing operations with new vigor and energy through strategic plans to launch new global Visual Identity Guidelines and a series of effective marketing campaigns in order to position RAK Ceramics as a household brand name all over the world. Abdulla, who holds an MBA in marketing, likes writing and traveling to exotic and remotely uninhibited locations.