Firdaus Shariff is currently VP Marketing at Schneider Electric. She was previously SAP's VP, Global Marketing - Demand Programs and Engagement and is a member of the EMEA Marketing Executive Leadership team. Firdaus led the integrated marketing strategy for SAP, working across the broad portfolio of SAP's innovation solutions. She has over 12 years' experience leading and managing highly effective marketing teams for global market leading companies, including 8 years at CISCO in various marketing management positions. Firdaus holds a B.Tech. in Software Engineering from the University of British Columbia in Canada.