Jacquie Muhati Lukiri is an all rounded marketer with a wealth of experience from both private and public sector spanning over 16 years. She has been successful in developing and implementing strategies, combining years of hands on experience in different market sectors in the UK, USA, South Africa and Kenya. Prior to joining Kenya Airways where is she currently Head of Sustainability & Partnerships Africa Region, she held various senior leadership positions at Brand Kenya Board: International Brand Manager (Kenya), AMSCO: Africa Investor: Marketing Director (South Africa) and Marcus Evans Group: Senior Marketing Manager Europe and North America, Capital Markets Division (UK and USA). Her assignments have covered an array of marketing and commercial projects ranging from Brand creation to Brand repositioning amongst others. In her assignment at Brand Kenya Board, she was part of the team that developed the Kenya Nation Branding Strategy. Jacquie holds a B.Sc (Hons) and Masters in International Marketing and postgraduate diploma from the Chartered Institute of marketing in the UK and is a qualified Chartered Marketer (UK). She sits on various boards including The Chartered Institute of Marketing Kenya, CSR International and CMO Council Africa Advisory Board. Tapping into her experiences and industry insights, she has previously spoken at a number of national and international forums. Her passion is Sustainable Development of Africa, Tourism, Business, the Economy and Nation Branding, and her presentations have largely revolved around these issues. Jacquie also has an interest in mentoring and coaching young upcoming marketing professionals and in her free time participates in mentoring session with Leader to Mentor in Kenya. Her vision is too see the Marketing profession in Africa recognized as a key strategic contributor and driver in the competitive environment that institutions operate in. Jacquie enjoys reading, writing and spending time with his family. She is a mother to two boys and a wife.