Ravi Kathuria joined HCL Technologies in October 2012 as VP Marketing & Alliances, responsible for both APJ and MEA regions. In his prior role as SVP Marketing at Birlasoft, he was responsible for employing best practices to deliver new customers, productively manage existing customer life cycle and provide strategic insights that contribute to the overall achievement of Birlasoft's business and financial objectives. An acknowledged IT marketing expert, he specializes in Branding, Market Research & Consumer Insights, Analyst Relations, Public Relations, etc. With a highly successful 20-year corporate career, Ravi has been involved in the IT industry for a decade and has held responsible positions in various companies including SSA Global, a Chicago-based MNC, where he held the Asia-Pacific charge; Invensys, a Fortune 500 UK-based company; and BAAN, a Netherlands-based MNC. Ravi completed his B. Tech. from Indian Institute of Technology (IIT) Delhi and MBA from Punjab University, Chandigarh.