Gavin Cowley retired from mainstream business in April 2013 where he was Marketing Director of adidas South Africa, having joined the board in 1996 and spent 27 years with the brand. A business highlight had been successfully directing operations for the adidas brand as a global partner of the 2010 FIFA World Cup in South Africa, including presenting best practice and project management to global audiences. He is, in addition, a rugby television commentator with Supersport. Gavin is currently involved with various marketing projects including mentorship, leadership training, consulting to Hospice, practical marketing presentations, amongst others. Born in Port Elizabeth, South Africa and educated at Grey High School and the University of Port Elizabeth, Gavin is a qualified teacher with a BA degree in Psychology and a diploma in Public Relations. He is also an accredited Chartered Public Relations Professional (CPRP). Gavin has a string of sporting achievements to his name. As a rugby player he was a Springbok reserve, Junior Springbok and represented Eastern Province in 88 matches, many as captain. He also played for SA Barbarians, Gazelles, SA Universities, a SA XV and a World XV. He also captained the Eastern Province cricket team, having played in 120 matches and also played cricket for SA Schools, Natal, Western Province and SA Universities. He also represented Eastern Province in field hockey. Gavin has had vast experience in public speaking and is a naturally entertaining Master of Ceremonies and keynote speaker, the synergies in business and sport being one of his favourite topics. Gavin is the author of four books including 'Having a Ball' and co-author of a business book 'Raise Your Game'