Peter Corfield was Chief Marketing Officer of Zurich's Europe General Insurance (EGI) Direct business division. He lead the marketing for all Zurich's personal and small commercial direct insurance operations in Europe. In 2007 Corfield joined Zurich Financial Services from RBS Insurance, where he was Director of Brand and Proposition. He worked across the Direct Line and Privilege insurance brands. He was Marketing Director for the Churchill Insurance brand from 2004 – 2006.