Noah is currently working as a Senior Advisor to Saudi Telecom (PSTN, Mobile, Data & Internet services portfolio) for last 5 years, based in Riyadh, Saudi Arabia. Noah started his career in sales and marketing (both B2B and B2C) with Pest Control India Ltd. where he was the driving force in doubling the divisional revenues and in launching flagship products for the consumer market. After migrating to New Zealand, he started his Telecommunication career in Motorola Cellular Service (MVNO) Retail Network as a Sales Consultant. Foreseeing impending market saturation in 1995, Noah implemented one of the first Database Marketing capabilities in New Zealand to reduce cost of marketing and increase customer retention and loyalty. Noah moved to the Telecom NZ Database Marketing team as Marketing Analyst, providing support to the Mobile marketing team. During his tenure at TNZ, he successfully implemented various customer segmentation models and supported various campaigns aimed at customer acquisition & retention, direct marketing campaigns, and costing & re-pricing of mobile tariff plans. Having developed skills in identifying operational marketing inefficiencies and its impact on customers and profitability, Noah ventured into consulting with Coral Consulting. Here he played a critical role in streamlining customer contact centre operations in NZ and Australia and integrating three business units in a NZ Government Department and was eventually approached by NZ Post to undertake a marketing and operational improvements role. Later on Noah was instrumental in setting up and running NZ Post’s Professional Services BU (a team of 50 consisting of Project Directors, Project Managers, IT Consultants, Finance and Operational Experts) with a mandate to reduce costs and increase revenue & customer satisfaction. After managing successfully and profitably the Professional Services team, Noah joined Opus International Consultants (Management Consultants focusing on public sector organization reform) as Marketing Manager for Asia & Pacific region, charged with market entry into many of the countries in the region. Noah earned his MBA in International Business and Post Graduate Diploma in International Relations from Victoria University of Wellington, New Zealand.