David Lokes

Vice President, Data

Foot Locker.com/Eastbay

Dave currently leads marketing for Foot Locker's Direct-to-Consumer division overseeing multi-channel direct marketing for Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, Eastbay, and CCS. With over 25 years in direct marketing in Consumer and B-to-B, working in Fortune 1000 and start-up companies, Dave brings a wide range of experience and perspectives to his current position. Managing the family of Foot Locker retail brands in the direct-to-consumer space and to their relatively young audiences places considerable emphasis on emerging media. Dave has been an early adopter of new media since launching an E-Commerce website for Black Box Corporation in September of 1994. From there, he launched the E-Commerce division of MicroWarehouse/MacWarehouse in April of 95 before pursuing his first start-up with ToolSource.com in April of 99. Now with Foot Locker, Dave has the distinct privilege of setting strategy for attracting and retaining the elusive teen-aged athlete and sneaker-lovers as loyal customers. Each of Foot Locker’s retail brands has distinct identities and target audiences. Managing these brand identities while optimizing the ever-expanding mix of marketing media, from traditional print to emerging social and mobile media, stokes Dave’s furnace on daily basis.