BIO

Marthina Costa Sochodolak is the Senior Vice President of Marketing at Dyson Americas overseeing the marketing operations across all Dyson categories, beauty, home and wearables in the U.S., Canada, Mexico and LATAM. With over 15 years of experience in the beauty industry and international commerce, Marthina has built a career expanding brands internationally by successfully developing and executing integrated marketing programs and sales tools, and building relationships with global retail partners. Prior to joining Dyson in 2022 as the Head of Dyson US Beauty, Marthina expanded beauty brands across Europe, Middle East, China, Korea, Japan, Southeast Asia, Brazil, Canada, and the US in her roles at Coty, Shiseido, and Estee Lauder Companies. From her early days of growing up in a small town in Brazil, as the oldest of four siblings, Marthina was driven at a young age by her artistic nature, and curiosity to learn and explore the world, and what moved people. This inspired her to move to the US for an internship working in the film industry in Los Angeles, where she started her career. Marthina earned an MBA from Kellogg School of Management at Northwestern University and received her bachelor of communications, advertising, and publicity from Pontifícia Universidade Católica do Paraná. She recently moved to Chicago in November and is enjoying her first summer in Chicago.