BIO

Linda Kachingwe-Sisya, Executive Head of Marketing and Communication for Africa and International at Rand Merchant Bank (RMB) & First National Bank (FNB) – FirstRand Group, boasts over 18 years of experience as a top-tier Marketing and Communications leader. With a proven track record in building high-performing teams and steering blue-chip brands through complex changes and digital transformations, Linda's expertise spans across diverse geographies and sectors with her prior roles at Standard Bank Group and beginning her career at Unilever. Her data-driven approach, rooted in her background in Economics, ensures strategies are not only innovative but also deeply analytical. Passionate about driving sales through rigorous analysis, Linda champions Return on Marketing Investment (ROMI), measurement, and attribution. Leveraging cutting-edge mar-tech solutions, she continuously optimises marketing efforts for maximum impact. Beyond her professional achievements, Linda is a champion of diversity and inclusivity, fostering environments where diverse perspectives thrive, leaving a positive and lasting impact on communities, businesses, and brands.