Chief Marketing Officer
Electric Life Group Inc.
Devan is a dynamic, forward thinking business leader, passionate about all things Automotive, New Mobility (electric, shared and autonomous), Digital Transformation and Coaching. The keywords that drive him are innovation, sustainability, entrepreneurship and partnership. He is on a mission to inspire transformation to smarter mobility.
Over the past 20+ years, he has developed extensive skills in the areas of Corporate Sales Management (Regional, Direct, Government, Security & VIP), Financial Services and Product & Brand Management in the automotive industry. He has gathered broad cross-functional experience and he has the rare ability to persuade, motivate, connect and inspire at functional and board levels.
Leveraging his brand marketing experiences, he delivers strategies, tools and practical guides on how to build, grow and maintain authentic, value-driven and influential brands in this highly competitive, digital landscape. He adds value in various ways including new product development, refining pricing and margins on existing products and services, looking at new sales channels, managing costs, improving customer acquisition & retention and reviewing procurement policies.
Devan's drive is fueled by the will to drive positive change for society and mankind. He pursues this approach not only in his business activities, but also as an ambassador for sustainable change in mobility through technological innovation.
His prior experience includes roles at Toyota South Africa, Mercedes-Benz South Africa and BMW Group South Africa.
HIS SPECIALITIES: Business Strategy | Business Transformation | Growth & Startup Strategies | Turnarounds | Product Development | Sales & Marketing | Capital Raising | Business Plan Development | Team Development | International Expansion | Human Capital Development | Board Advisory.