BIO

Audrey Naidoo is currently the Head of Digital Marketing at Absa Bank. A Marketer by profession with more than 15 years’ experience she has moved into the Digital Marketing field about 7 years ago. Her experience spans across traditional & digital marketing, strategy, data analytics, ecommerce, adtech & martech, content and brand marketing.

She has recently decided to amplify her efforts and launched her own podcast called "Let’s Talk Digital”. The intent is to produce uniquely South African digital content from different viewpoints across the industry: talking to brand, marketers, agency, publisher, industry bodies and people on the ground. 

In her personal time, she is both a Life and Business Coach. 

Skills

  • Mobile Relationship Marketing
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Multichannel Marketing
  • Lead Management
  • Marketing Performance
  • ROI
  • Dashboards
  • Campaign Management
  • CRM
  • Technology Spend
  • Advertising
  • Brand Awareness
  • Retail Marketing
  • Online Advertising
  • Television Advertising
  • Advertising Effectiveness
  • Advertising Trends
  • Agencies & Partners
  • Big Data
  • Africa
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Real-Time Marketing
  • Digital Trends
  • Marketing Spend

Interests

  • Mobile Relationship Marketing
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Marketing Performance
  • Campaign Management
  • eCommerce
  • Customer Behavior
  • Mobile Advertising
  • Advertising Trends
  • Big Data
  • Attribution
  • Customer Insights
  • Digital Marketing
  • Digital Trends
  • Marketing Spend