Thorsk Westphal

Chief Marketing Officer

Define Group

Dr. Thorsk G Westphal is currently CMO of Define Group. He was previously Chief Marketing Officer at KFC Germany, a division of YUM! Brands. He was responsible for developing and driving the vision, positioning, and competitive strategy for the brand in Germany while navigating the growing pains of a small but rapidly evolving business that is predominantly franchisee-owned. Prior to joining YUM! Brands, Dr. Westphal gathered over 11 years of international marketing experience in FMCG with L’Oreal and Reckitt Benckiser, across Australasia, North America and Europe, and across a diverse set of brands, from Garnier beauty care to Durex, Vanish, Calgon, Dettol, Airwick, Clearasil, Veet, and Cilit Bang, among others. He is well-regarded and has been recognised for his entrepreneurship and rigour in marketing, which has proved to get results. Dr. Westphal holds a BCom (Hons), Diploma for Graduates as well as a PhD in (Marketing) Management from the University of Otago, New Zealand.