Deniz Kalafat Uysal

Formerly CMO

NN Hayat ve Emeklilik

Deniz was most recently CMO at NN Hayat ve Emeklilik (formerly known as ING Emeklilik) and a member of the management team since July 2012. She was responsible for the development of the NN brand in Turkey, the marketing strategy and the performance of all marketing investments. Her role extended across all brand, customer, channel, communication and online marketing activities, as well as new product development and marketing intelligence. She had a passion for driving the digital engagement strategy and a vision to transform NN into the most customer-centric insurance company in Turkey. Deniz is a true through the line marketer with experience in brand strategy, communication, activation and  innovation, gained predominantly in blue-chip multinational companies. Prior to working in the insurance space, Deniz spent more than 15 years in the FMCG industry, starting her marketing career in Unilever where she managed ‘mega’ brands such as OMO, Dove and Lipton across Central Asia, Caucasia and Turkey. In her capacity as Lipton’s brand manager, she was responsible for several groundbreaking advertising campaigns, along with the very successful introduction of Lipton herbal infusions and fruit teas into the Turkish hot beverages market. After 9 years of fulfilling experience in Unilever, she then moved on to join The Coca-Cola Company as Business Development Manager in 2005, where she was responsible for developing the company’s entry strategy into hot tea category for the first time in the world – which was a top priority project globally. Before joining ING, Deniz was Marketing Director at Yıldız Holding, with full authority for setting the marketing agenda, managing the communication strategy, media planning, consumer insight, brand innovation and activation schemes of a diversified portfolio of youth, mass market and premium brands. Deniz holds an MBA degree from Bosphorus University, Istanbul. She is married with a son and enjoys travelling, snowboarding and blogging about being an ‘organic’ mommy.