GM, Outdoor China
Kafir Chen, based in Shanghai, is a General Manager for Amer Sports. He leads the China business of a brand portfolio including Salomon, Arc’teryx, Suunto, Mavic, etc…. Prior to Amer, Kafir earned a rich multi-functional and cross-cultural experience through his services with Nike, Danone and Pepsi in Greater China, Europe and North America. Kafir holds an MBA degree from USC Marshall School of Business through its Global EMBA program. Kafir is a seasoned climber and runner, he finds a harmony between his passion for outdoor and his commitment to developing influential premium active lifestyle brands for Chinese consumers. He has held his current role with Amer sports since 2012.