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INSIGHT CENTER

Welcome to the CMO Council’s Insight Center, the subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. 1 year of unlimited access is only $99 USD and subscription is complimentary for CMO Council members

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LATEST CMO APPOINTMENTS

ThredUp

Noelle Sadler

Chief Marketing Officer

Aug 4, 2022 — Fashion United UK

Seclore

Isaac Roybal

Chief Marketing Officer

Aug 4, 2022 — Business Wire

Highbourne Group

Liz Forte

Chief Marketing Officer

Aug 4, 2022 — BMN

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NEW IN THE READING ROOM

Jul 2022 — Tech Target

How Do You Measure ROI for Virtual Events?

By David Maldow
Jul 2022 — Marketing Profs

Preparing for the Future: How the CIO and CMO Must Collaborate to Win

By Paul Barsch
Jul 2022 — CMS Wire

What’s Your Customer Personalization Creep Factor Threshold?

By Alan J. Porter

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Omnichannel shopping is ascendant, with about 60 to 70 percent of consumers researching and purchasing both...

Dec 2022 — McKinsey & Company

Businesses that use data-driven (personalized) marketing strategies have five times more ROI than businesses that don’t....

Jul 2022 — Forbes

The global webinars and virtual events market is projected to reach $4.44bn by 2025, up from...

Jul 2022 —

Businesses are 67% better at closing deals when sales and marketing work together. ...

Jul 2022 — Adobe

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