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Welcome to the CMO Council’s Insight Center, the subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. 1 year of unlimited access is only $99 USD.

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LATEST CMO APPOINTMENTS

Zelgor Inc.

Spencer Bramson

Chief Marketing Officer

Jan 18, 2021 — Cision PR Newswire

Matrimony.com

Arjun Bhatia

Chief Marketing Officer

Jan 18, 2021 — Exchange 4 Media

Birdie

Fernando Wey

Chief Marketing Officer

Jan 18, 2021 — Cision PR Web

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NEW IN THE READING ROOM

Jan 2021 — News Anyway

How Email Marketing Drives Business Success

By Catherine
Jan 2021 — Business2Community

The Importance of Defining Your Target Audience in Growing Your Business

By Anthony Gaenzle
Jan 2021 — Forbes

Unified Marketing Framework - When To Use Which Tactic

By Dr. Augustine Fou

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FACTS AND STATS JUST ADDED

During the COVID-19 shutdowns, open rates for emails grew by 13 percent, while email conversions increased...

Jan 2021 — Street Fight Mag

In 2012, recipients opened only 27 percent of all marketing emails on a mobile device, whereas...

Jan 2021 — emailmonday

Only 58 percent of marketing leaders said they were extracting full value from their martech stack...

Jan 2021 — Gartner

Most organizations understand the importance of customer-focused strategies, yet B2B marketing metrics show that 70 percent...

Jan 2021 — Forrester

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