VIDEO

Driving Customer Experience Through Chat Commerce
Rozz Atanassova, Director of Growth at Clickatell

In today’s fast-paced world, businesses need to meet customers where they are—on the platforms they use daily. At the CMO Council Executive Briefing, Rozz Atanassova, Director of Growth at Clickatell, shared an inspiring use case from the automotive sector that highlights the power of chat commerce.

An automotive client needed a way to gather actionable feedback on their service component. Leveraging Clickatell’s expertise, they built a WhatsApp channel that allowed them to collect both qualitative and quantitative data within hours of the service taking place. This swift feedback loop enabled real-time insights and improvements, leading to a more refined and satisfying customer experience.

In this video, Rozz dives deeper into how chat commerce bridges the gap between businesses and customers, turning interactions into opportunities for growth and improvement.