VIDEO

How do you transform a challenge like excess stock into a growth opportunity? At today’s CMO Council Executive Briefing, JG Bezuidenhout, CEO at Offernet Advisory, shared an inspiring use case that highlights how precision marketing can drive significant business impact. Offernet Advisory, headquartered in the UK, specializes in revenue technology, empowering businesses to optimize the revenue they generate from marketing through seamless integration of online and offline data.

In a standout example from the retail clothing sector, they tackled the issue of excess stock by providing marketing teams with precise, actionable data. The result? A targeted campaign that led to a remarkable 35% increase in revenue.

In this video, JG explains how aligning data with marketing strategy can unlock opportunities and drive measurable results.