VIDEO

Judy Gounden, a visionary business executive with over 25 years of outstanding marketing experience, has played a pivotal role in driving growth and revenue through innovative marketing strategies. She is a member of the CMO Council Advisory Board in Africa and will be a keynote speaker at the upcoming Marketing Innovation Summit, taking place July 3 – 4, 2024, in Johannesburg, South Africa.

Gounden was interviewed by e.tv, a leading 24-hour news channel in South Africa, on the CMO Council’s role globally, and in Africa, as a peer-powered network; and her presentation at the Marketing Innovation Summit, about the rate at which AI change is happening and how to provide governance around it to gain maximum value. As Gounden says, 78% of AI users are bringing their own AI to work. Her advice to marketers is: “Look beyond your industry and explore partnerships that can bring fresh perspectives and innovative solutions. Collaborate with diverse stakeholders and adopt a learning culture for yourself and those around you. Be open and lean into change and embrace it. Check out new AI tools for yourself.”

WATCH the video for the full interview.

The Marketing Innovation Summit takes place in Johannesburg, South Africa, July 3 – 4, 2024. Keynote sessions from industry experts cover topics like AI, data privacy, and content strategies, to aid industry leaders to gain cutting-edge insights for advertising and brand strategy.