VIDEO

In today’s age of the customer, the focus has turned away from what a brand can do to induce action and toward a far more complex and strategic dialogue around how our marketing, service and commerce strategies have aligned around the customer journey. But marketing to an audience of one—in a sea of unique and diverse customers and prospects—has proven to be no easy feat.

The CMO Council sat down with Douglas Zarkin, Vice President and Head of Marketing for Pearle Vision, one of North America's leaders in the optical retail category since 1961. Zarkin currently leads the brand's global marketing and visual merchandising functions. With more than 20 years of marketing experience, Zarkin shares his insights into how Pearle Vision continues its leadership in delivering exceptional patient care and trusted relationships.

This is the first video in a series focused on Future Proofing Customer Engagement. The CMO Council, in partnership with SAP, tapped into the insights of leading marketing executives to gather best practices on context, insights and engaging with an audience of one. For more about this series, including additional research and resources, visit www.customerexperienceboard.org.