July 23, 2021
Year after year, the gambling industry proved predictions right registering profits and a high increase in market value. The growth applies to land-based casinos and online gambling platforms, which have become the new favorite among players.
Due to the COVID-19 pandemic, most brick and mortar casinos had to close doors or limit operations, but online casinos kept the excitement going. However, despite the considerable movement to online gambling, there has been a state of flux as governments see it necessary to control the shift online.
One of the ways that casinos use to reach their customers is through intense marketing. And even though it works wonders for them, there are some challenges they experience. So, what are some of the marketing hindrances that casinos face?
Gambling should be a pastime activity, only done for fun and not a way to drain all your money in a chase to land jackpot wins. However, some sportsbooks and casinos may package their services in a way that is too tempting and attract a large following, which ends up leaving more people as losers rather than winners.
To mitigate such instances where too many people are losing money and casinos are making a lot of money, states introduce stringent regulations. The purpose is to promote responsible gambling. One of the measures put in place is high taxes, forcing casinos to cut their marketing budgets.
Another measure is that governments take more control over the payment activities of casinos. Such an example is in Germany, where the state does that and, in the long run, can interfere with marketing campaigns such as ‘Fast Withdrawals.’
Most punters who access USA casino sites will tell you that their online gambling journey started with a single ad they saw on TV, radio, or newspapers. Since online casinos and bookmakers have very high turnovers, most of their budget is spent on advertising, and if not regulated, gambling ads might fill your air time.
As part of their responsible gambling initiative, states have made it hard for operators to push ads to consumers, quickly turning them into addicts. So, you’ll find that ads on such popular media platforms are either banned completely, must be shown at particular hours of the day, or have to pay a high amount of money to be aired.
The increased success of online gambling has also attracted many players to the industry. More and more casinos and sportsbooks are coming up to tap into the market, and it seems most operators are in a rush to launch a product to the consumers without further thought.
We simply mean having a ‘unique selling point’ or, in short, a ‘USP.’ If you check out several ads from different casinos at once, you’ll be tempted to think they are the same because the only different thing is the figures. Marketing campaigns by casinos are missing a USP, which is a simple question: why should a customer choose you, and why is your product different from the rest?
The challenge of trying to predict what potential customers might want is a hard one that marketers should consider. That is why to create suitable marketing campaigns for your target audience; you need to predict customer behavior.
A good example is how we currently shift from millennials to zoomers, who are inspired by trends unique to their generation. To connect to such a generation, online casinos can use indicators like what gadgets they commonly use, what games they like, and even what marketing platform is best.
Despite the challenges that online casinos face, they still register profits and increased revenues. Some of the marketing tools they use to reach out to more customers and grow their fanbase include the following.
Casinos reach out to sites that offer reviews as a superb way to reach more customers through affiliate marketing. Most customers looking for a place to gamble can find direct links to casinos on the review sites with comments or articles about the casino.
Offering promotions is an essential tip for casinos to stay competitive against other platforms in the market. Some of the promotions that casinos use to entice players include welcome offers, free bets, free spins, bonuses, and VIP programs.
Recently, social media makes up a sizable part of modern advertising because popular media platforms are very strict. Not only do they have pages on platforms like YouTube, Twitter, and Facebook, but they also reach out to influencers on these platforms to push their brands.
For decades, online casinos have used this method to create brand awareness. It’s an effective way of catching the attention of potential customers. The PPC enables online casinos to appear on search engine front pages based on appropriate keywords.
In 2020, the online gambling and betting market were estimated at $66.7 Billion, and the trend is expected to grow even further. Despite the marketing challenges that online gambling platforms face, they manage to make a profit. Since the industry is driven by innovation, the challenges mentioned above are just but a slight hindrance that the bright minds in the industry will be quick to solve.
Hi! I'm Bryan, and I'm a passionate & expert writer with more than five years of experience. I have written about various topics such as product descriptions, travel, cryptocurrencies, and online gaming in my writing journey. The latter is one of my favorite topics, and you can find some of my premium casino content at OUSC.
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