INTERVIEW

T-Mobile is leading the charge when it comes to delighting customers and creating experiences that add value to their lives. Peter Francis, Vice President of Digital, says that brands have reached a pivotal time where they must determine how to truly add value in the digital space because consumers have begun to look past the novelty of digital platforms. In the future, the most successful brands will be those that are focused using technology and processes to create the best customer experiences. 

T-Mobile recently relaunched their digital experience in Q4 2016. As they took stock of the biggest consumer and technical trends impacting their strategy, the greatest factor was the shift in consumer traffic to mobile, with over 70% of traffic to the company’s website coming from mobile. While most companies consider a mobile strategy that involves screen size, T-Mobile went a step further in thinking through design choices.