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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. learn more »
PeerSphere Latest Issue Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement The Purpose-Built Experience
The Impact of Connectedness on Competitiveness
07.08.16 - Digital Skills Gaps Impede Marketing Automation Gains. CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital Teams. More »
06.28.16 - Operational Data Gaps Compromise Customer Experience. New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data Intelligence. More »
04.28.16 - Penton's Iot Institute And The Chief Marketing Officer (CMO) Council Collaborate On Joint Discovery Project Around The Impact Of Connectedness Through The Industrial Internet Of Things. Penton's New IoT Institute and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project. More »
04.14.16 - New Focus On Financial Measures Of Marketing: CMO Council Explores Analytics And Insights That Optimize Spend . Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake. More »
How Global Voices Shape Travel Choices: The Impact of Consumer Apprehension on Travel Intention White Paper
Context, Commerce + Customer: Best Practices to Exceed Expectations

While digital marketing technologies and engagement channels multiply, many marketers…    More »

Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of…    More »

The Purpose-Built Experience

Despite the understanding that the desire to create customer-centric experiences is…    More »

Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and…    More »

Predicting Routes to Revenue

Marketers looking to deliver exceptional customer experiences are increasingly turning…    More »

Context, Commerce + Customer: Best Practices to Exceed Expectations
New: The CMO Shift To Gaining Business Lift .  Exploring the CMO’s Role as Growth Driver, Change Agent & CX Advocate…   More »
The Impact Of Connectedness On Competitiveness.  A groundbreaking research initiative that seeks to understand the business value created by the Industrial Internet of T…   More »
Context, Commerce And Customer: Best Practices To Exceed Expectations.  The Business Mandate to Optimize Automation, Data and Analytics to Maximize the New Contextual Experience…   More »
Train For Digital Marketing Gain.  Advancing Online Education for Further Marketing Automation…   More »
Connected Interaction To Power Brand Attraction.  Continuing Conversations Around Experience, Engagement and the Power of Personalization…   More »

Missing Conversions That Cost You Customers Digital Transformation and Driving Business Impact
July 21 to August 17 Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations Chicago, Sao Paulo, Dallas, LA

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start…

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August 24 Dinner Dialogue: Measurement and the Agile Marketing Machine Atlanta, GA

Marketing, as a function and practice, has become more agile. Content creation is becoming more agile.…

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September 19 Engage 2016 Dubai, UAE

Engage has been developed to bring you the very best global knowledge and tools to either get you off to a flying start or to accelerate…

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

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