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The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 20,000 global executives in 110 countries covering multiple industries, segments, and markets. learn more »
CMO Council Sponsorship Opportunities 2012 Download More Gain Less Strain Report PeerSphere - New CMO Council Journal
PRESS RELEASES
 REPORTS
PROGRAMS
01.23.12 - Ad Agencies Strugging to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive Marketing Firms.  New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital.  More »
12.20.11 - New Report Rates Bank Communications Effectiveness During a Year of Global Financial Turmoil.  CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time.  More »
12.07.11 - CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, and More Value From Brands Through Social Media.  Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media .  More »
10.31.11 - Traditional Media Lagging in Share of Localized Marketing Spend; Experiential, Direct and Digital Programs Seen as More Effective.  New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance.  More »
More Press Releases »
 Download Variance in the Social Brand Experience Report
more gain, less strain: optimizing marketing partner performance and value in a digital world

The CMO Council's in–depth analysis of how marketers are optimizing marketing…   More »
the social consumer brand compatibility model

Social media has become one of the biggest, most dynamic parts of marketing. Brands…   More »
delivering positive impressions during market depressions

As the global financial crisis and US credit rating downgrade take grip, banks of all…   More »
localize to optimize sales channel effectiveness

Despite the homogenization of markets, media channels, and brand experiences globally,…   More »
what's critical in the global banking vertical

The latest report in the "Critical in the Vertical" series showcases research from more…   More »
More Reports »
 Download Positive Impressions During Market Depressions Report
New: slicing & dicing to optimize pricing

New program, with HP Enterprise Services, which aims to reveal the value, impact and benefits of leveraging Actionable Customer…   More »
greater gains from digital campaigns

Digital technologies and interactive platforms are opening new global channels of engagement at lightening fast speeds. But this channel…   More »
the variance in the social experience

The CMO Council, in partnership with Lithium Technologies, will undertake an eight-week authority leadership initiative to highlight the…   More »
delivering positive impressions during market depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate…   More »
localize to optimize sales effectiveness

Program will focus on driving best practices and thought leadership in optimizing the delivery of localized marketing support.

   More »
More Programs »

CMO COUNCIL EVENTS
PARTNER EVENTS
WEBCAST SERIES: HOW CSP'S ARE ENHANCING THE CUSTOMER EXPERIENCE
Marketing 360 Exchange West Coast Date: March 04 to March 06, 2012 Location: San Francisco, California (Venue TBA)

The Marketing 360 Exchange West Coast has been designed to bring together senior marketing executives focused on executing leading…

Get Exact in How You Contact: A Customer Experience Board Webinar Series Date: March 07, 2012 Location: Webcast

Time: 2:00 PM EST / 11:00 am PST (1 Hour)

The level of choice and options…

More Events »
Customer Centric Call Centers: From Cost Center to Profit Center Date: February 23, 2012 Location: Webinar (free to attend)

Time: 11:00 AM EST / 8:00 AM PST -- 1 Hour

As pressure intensifies for telecom executives to reduce churn and…

Smart CMO Virtual Forum Date: March 01, 2012 Location: Online

Time: 1:00 PM EST / 10:00 AM PST (3 Hours)

CMO Council members are cordially invited to attend the Smart…

More Events »
Submit An Event »

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org
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