Chief Marketing Officer
Council Worldwide
about
advisory board
events
sponsors & affiliates
programs
news
reports & resources
facts & stats
talent center
contact
Follow on Twitter

Join on LinkedIn
Membership
Sponsorship 2010

NEWS FLASH

Leading Loyalty
Marketing Outlook 2010

01.25.10 Loyalty Programs Dole Out Rewards But Fail to Fully Connect With Consumers Says New CMO Council Study Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication Read More »

01.05.10 CMO Council Launches Market Sense-Ability Center to Help Global Businesses Develop Market-Minded Cultures Teams with MarketCulture Strategies to Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions Read More »

01.04.10 Chris Brogan, Jeffrey Hayzlett, Chris Pirillo to Judge User-Generated Advertising For Two Billion Dollar Nonprofit Campaign Jury Of Marketing And Media Leaders To Select Grand Prize Winners of Pause To Support A Cause Competition Read More »

12.08.09 Companies Struggle With Integration and Coordination Across Complex Partner Networks As Business Interdependence Increases Globally BPM Forum and CMO Council Study Sees Need to Optimize Business Collaboration Networks as Growing Global Business Priority Read More »

SURVEYS & REPORTS

EVENTS

PROGRAMS

Pause To Support A Cause
Marketing Outlook 2010 New! Marketing Outlook 2010 Marketing Outlook 2010 Benchmark marketing performance and intentions amongst your global piers. Provide your input. more »

Leading Loyalty New! Leading Loyalty: Feeling the Love From The Loyalty Clubs The new report captures the insights of over 700 global consumers and 600 senior global marketers. more »

Corrective Vision Whitepapers New! Market Sense-Ability Center Resources Learn how to build a corporate culture that listens and responds to customer needs and market forces. more »

Collaborate to Innovate Greater Innovation Through Closer Collaboration Exploring the Impact of Business Collaboration on Innovation and Performance download »

Relevance Drives ResponseWhy Relevance Drives Response and Relationships Using the power of precision marketing to better engage customers. download »

Customer Experience BoardDefine Where to Streamline Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly
download »

Meet the Disruptors of Marketing, Advertising, Branding, and PR
February 1-3, 2010
New York, New York
More information »

Unify To Multiply: Marketing Ecosystem Effectiveness

February 09, 2010, 8:30am-10:30am
Glenview, IL

February 11, 2010, 8:30am-10:30am
Mountain View, CA

February 18, 2010
New York, NY

March 11, 2010
London, UK

Details on Unify to Multiply Events»

SES London
February 16-19, 2010
London, UK
More information »

eTail West
February 22-25, 2010
JW Marriott Desert Springs, Palm Desert, CA
More information »

Greener Pastures for Global Business
March 8-10, 2010
Boston, Massachusetts
More information »

Submit an Industry Event
Registering an event with the CMO Council is free.
Submit An Event »

Marketing Outlook 2010Marketing Outlook 2010 is the CMO Council’s independent assessment of global marketing executives to review prior years performance and gauge the challenges and intentions of global marketers in the coming year. more »


Unify to MultiplyUnify to Multiply Marketing Ecosystem Effectiveness will be a series of four interactive discussion groups produced and moderated by the CMO Council in Chicago, New York, Paris and London during the first two months 2010 more »


Market Sensibility CenterThe new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability. Rate your company’s level of Market Sense-Ability. Access a new white paper on the Ever-Alert Enterprise and other relevant content. more »


The Marketing Supply Chain InstituteVariance in the Tech Experience will rate, assess and provide an industry benchmark for the variation in customer satisfaction for after-market tech support services. more »


Getting a Business Lift from LoyaltyGetting a Business Lift from Loyalty will assess the operation and innovation in loyalty club programs and the mobilization of loyalty club members as advocates for new or repeat business. more »


Collaborate to InnovateCollaborate to Innovate will evaluate how companies are using business collaboration networks to improve customer experience and business performance. more »


Pause to Support a CausePause to Support a Cause will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way". more »


More than 5,000 members are currently represented on the Chief Marketing Officer (CMO) Council, including top decision makers controlling more than $125 billion in aggregated annual marketing expenditures for many of the world's foremost brands. These span technology, telecommunications, electronics, consumer packaged goods (CPG), hospitality, retail, financial services, travel and tourism, professional service, manufacturing, automotive, oil & gas, health care, pharmaceuticals, AEC, and other sectors. Since its formation in 2001, the CMO Council has worked with underwriters and content partners including Oracle, Deloitte, Alterian, Satmetrix, Amdocs, Mark Monitor, The Wall Street Journal, Symantec, United Business Media, IDG, CSC, SPSS, The Economist, Yahoo!, Google, IBM, D&B, Xerox, Boston Consulting Group, and Ricoh/IBM Infoprint Solutions.
Market Sense-Ability CMO Council Member
CLOSE Speakers Bureau
Marketing Magnified Newsletter