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More than 6,000 members of the Chief Marketing Officer (CMO) Council control well over $200 billion in aggregated annual marketing spend. These include senior corporate marketing leaders and brand decision-makers in 110 countries and across all industries … learn more »

CMO Council Sponsorship Opportunities 2012

PRESS RELEASES

REPORTS

PROGRAMS

01.23.12 - Ad Agencies Strugging to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive Marketing Firms. New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital. More »

12.20.11 - New Report Rates Bank Communications Effectiveness During a Year of Global Financial Turmoil. CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time. More »

12.07.11 - CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, and More Value From Brands Through Social Media. Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media . More »

10.31.11 - Traditional Media Lagging in Share of Localized Marketing Spend; Experiential, Direct and Digital Programs Seen as More Effective. New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance. More »

More Press Releases »

more gain, less strain: optimizing marketing partner performance and value in a digital world

The CMO Council's in–depth analysis of how marketers are optimizing marketing… More »

the social consumer brand compatibility model

Social media has become one of the biggest, most dynamic parts of marketing. Brands… More »

delivering positive impressions during market depressions

As the global financial crisis and US credit rating downgrade take grip, banks of all… More »

localize to optimize sales channel effectiveness

Despite the homogenization of markets, media channels, and brand experiences globally,… More »

what's critical in the global banking vertical

The latest report in the "Critical in the Vertical" series showcases research from more… More »

More Reports »

Download Positive Impressions During Market Depressions Report

New: greater gains from digital campaigns

Digital technologies and interactive platforms are opening new global channels of engagement at lightening fast speeds. But this channel… More »

the variance in the social experience

The CMO Council, in partnership with Lithium Technologies, will undertake an eight-week authority leadership initiative to highlight the… More »

delivering positive impressions during market depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate… More »

localize to optimize sales effectiveness

Program will focus on driving best practices and thought leadership in optimizing the delivery of localized marketing support.

more gain, less strain

A wide range of forces are testing traditional agency-client relationships, multiplying marketing procurement needs, complicating… More »

More Programs »

CMO COUNCIL EVENTS

PARTNER EVENTS

WEBCAST SERIES: HOW CSP'S ARE ENHANCING THE CUSTOMER EXPERIENCE

Marketing 360 Exchange West Coast Date: March 04 to March 06, 2012 Location: San Francisco, California (Venue TBA)

The Marketing 360 Exchange West Coast has been designed to bring together senior marketing executives focused on executing leading…

Get Exact in How You Contact: A Customer Experience Board Webinar Series Date: March 07, 2012 Location: Webcast

11 a.m. PST \ 2 p.m. EST - webinar will run for approximately one hour

Speakers:
Alicia Dietsch, VP Marketing…

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Customer Centric Call Centers: From Cost Center to Profit Center Date: February 23, 2012 Location: Webinar (free to attend)

Time: 11:00 AM EST / 8:00 AM PST -- 1 Hour

As pressure intensifies for telecom executives to reduce churn and…

Gartner Customer 360 Summit 2012 Date: March 14 to March 16, 2012 Location: Gaylord Palms Hotel, Orlando, Florida

Gartner Customer 360 Summit 2012 in Orlando, Florida, March 14–16, covers the breadth of new tools and insights critical to success…

More Events »
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CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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