EXPLORE CMO COUNCIL INSIGHTS ON STRATEGIC MARKETING ISSUES

Why Customer Service Is The New Marketing

For far too long, customer service had a comfortable place on marketing’s back burner. But what happens when the pot starts to boil over?The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, ...

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Ingenuity in the Global eCommerce Community
How To Compete and Not Get Beat in the Digital Retail Marketplace

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands...

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