Program Details

Collaborate to Innovate

Advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes

Sponsors and Partners:

Sponsors and Partners:

Overview

Collaborate to Innovate will drive advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes – with increasing connectivity to the customer – as the new way of doing businesses in the 21st Century.

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Curated Facts & Stats

With constant change in the marketing, media, and tech landscape, it’s nearly impossible for CMOs to keep up with what the job demands. And let’s add the inherent misalignment between the CEO and CMO around customer obsession to the list of stressors. The good news? CMOs who show up as strategic business leaders don’t just drive results but are viable CEO successors.

Source: Forrester
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