Be an ADEPT Traveler

It’s time to make travel less stressful and more pleasurable. With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation.

It’s time to make travel less stressful and more pleasurable. With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation.

In order to achieve this end, the Chief Marketing Officer (CMO) Council and its GeoBranding Center have teamed with a select group of media partners and travel communities to understand the challenges and difficulties travelers face and what it would take for them to visit any destination without hesitation. Key areas of exploration include:

• Top irritations and consternations travelers experience
• Ways to improve the travel and in-destination experience
• The most valued information and resources travelers use to improve their travel experience
• Key assurances and services that will make travelers more inclined to travel
• Key resources travelers use to improve their travel experience
• Ways destination marketers can make visits more hassle-free