PEERSPHERE ISSUE ACCESS

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PeerSphere Archive: Volume 3, Issue 3

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A cover story including findings from the CMO Council’s latest “State of Marketing” report
  • How marketing can make data relevant to the sales team
  • The keys to building your marketing technology roadmap
  • How to maximize the value of strategic partnerships to your business
  • How Mandarin Oriental Hotel Group is breaking down international barriers through content localization
  • Interviews with Cavin Pietzsch, Chief Marketing Officer for GE Energy–Germany, and James Mendelsohn, Chief Marketing Officer for CAN Capital

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.

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