Nov
15

Regulated industries seek to use Generative AI for innovation but must manage risks and data wisely in evolving landscapes.

Jun
27

How are you navigating sales and marketing’s monster pivot to the digital buyer?

Jun
14

Don't be data insecure. Register now to learn how to use data to drive impactful data transformation and actionable business outcomes!

May
31

Learn how transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies.

Apr
5

Are you evolving with the times? Register now to ensure you don't get left behind

Dec
13

Do you have the complete picture or, are you missing a piece of the puzzle?

Dec
6

Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and agile data systems. Speed and agility wins

Nov
15

Are you confident in your current CX strategy? If not, this webinar is for you!

Nov
3

Is your AI working for you or against you?

Sep
20

Are you ready to understand how Marketing and Procurement Raise ROMI?

Jun
9

Digital marketers, do you feel like you're seeing the fruits of your labor?

Mar
31

Are you ready to return to in person events?

Feb
16

Join Industry leaders to learn how to build the CEO’s trust and win digital transformation leadership.

Jan
13

Don't go into 2022 without figuring out how to personalize your customers AI experience

Dec
2

CMO's are taking bets on MarTech, are you hitting or folding?

Nov
30

How are your MarTech resources...are you spending wisely?

Nov
23

How are your MarTech resources...are you spending wisely?

Nov
3

Are you ready to analyze how you verify?

Oct
26

How to deliver great experiences through contextual interactions

Oct
7

Are you looking to improve CMO-CIO relationships?

Sep
22

Social media is shaking up the advertising game in 2021, are you reacting or thriving?

Aug
12

Change is inevitable in marketing, and big changes are happening. Are you ready to pivot or get left behind?

Jul
27

Are you feeling left out of the data revolution? Register now to learn how you can keep your company from being left in the dust.

Jun
23

Advanced email analytics is taking the marketing game to a whole new level….are you in?

May
26

Join us for a panel discussion on how to use real-time competitive social advertising intelligence to pivot strategy and outsmart the competition

May
19

As a CMO the first 100 days are critical to the rest of your career...do you have the tools to be successful?

May
6

Learn how one airline company fast tracked its consumer expectations into the future with CX innovation. 

Apr
29

Discover how major brands agencies use creative intelligence to optimize creative and content performance across their campaigns.

Apr
27

Discover what marketers need to survive and thrive in this new digital reality and how to navigate the customer journey. 

Mar
25

Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.

Mar
9

Discover how building stronger customer relationships can pay off in real measurable revenue for marketers.

Dec
2

Uncover how to leverage newer technologies such as AMP (Accelerated Mobile Pages) to drive more engaging, interactive and actionable experiences through email.

Nov
19

Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix. 

Nov
10

Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline.

Sep
23

Explore survey and report findings on ways to realign marketing and communication strategies for consistent, effective brand messaging. 

May
28

Delve into how to obtain the highest returns from overall marketing campagin spend and how to better manage spend across the portfolio. 

May
21

Learn how to develop management programs that deliver the best outcomes and ways to maintain an efficient agency management. 

May
14

Explore how to get the most out of your existing content, and how to create future content efficiently and cost effectively.  

May
7

Learn how to obtain the greatest return possible for your martech investment and how to increase its performance. 

Apr
14

This webinar will explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them.

Feb
12

This webcast will dive into ways to pinpoint detrimental marketing pitfalls and learn ways how to best avoid them.

Oct
22

Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator?

Aug
8

Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?

Aug
1

Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?

Apr
18

Join our webinar with Microsoft on the key digital trends that will shape how we work, analyze and engage.

Mar
28

Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization.

Oct
18

Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers.

Jul
10

Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments.

Jun
7

Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

May
23

Join us as we look into how Microsoft leverages social media to build relationships with its audience.

May
22

How can marketing be made human again and when did we forget how to build real relationships with real, live human beings?

May
16

Join us as we debate and discuss where and how data-rich engagements, including email, have shifted and transformed strategies.

May
2

Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization.

 

May
1

Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints.

Apr
18

Join us as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. 

Feb
27

Join the CMO Council, in partnership with Microsoft, as we discuss what makes a good customer experience.

Dec
6

Join Liz Miller, CMO Council, Cindy Vandecasteel, NGDATA and Jeroen Bronselaer, Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

Nov
16

Join Mary Anne Hensley, from the CMO Council, John Timmerman, Global Industry Evangelist at Teradata, and Peter Francis, Vice President Digital Growth and Acquisition at T-Mobile on November 16 at 1pm EST.

Oct
12

Join us as we discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.

Oct
4

Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience.

Sep
12

Join us as we discuss the steps that marketers can take to better inform and influence the customer journey.

Aug
23

Join us as we discuss how brands are evolving email strategy to advance the customer experience.

 

Aug
22

Join us as we discuss what cognitive computing is, what it is not, and how it is poised to fundamentally change how marketing teams work.

Jun
28

Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM EST.

Jun
15

Although brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges in meeting customer expectations.

Mar
28

Join us to learn industry insights and next best actions for marketing executives looking to overcome roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.

Feb
23

The new mandates and opportunities to be gained through social data.

Feb
22

Aligning Campaigns, Content and the Customer for Exceptional Experiences

Jan
26

Establishing and Implementing a Customer Data Platform to Get Moving Forward

Jan
26

Best Practices for Telecom, Media and Entertainment Industries

Dec
20

How to transform the customer experience and meet the needs of today’s customer

Oct
27

Savvy digital marketing leaders are connecting online and mobile experiences directly to calls and conversions that drive the bottom line.

 

Oct
18

New strategies are developed in an effort to boost the bottom line. But even the best-laid plans get sidetracked.

Oct
11

Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. 

Sep
22

In today's expanding marketing landscape, the chief marketing officer is faced with sheer chaos that must be tamed for better business.

Jan
26
Dec
10
Dec
1
Nov
17
Nov
12
Jul
30

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

 

Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

 

Beyond automation, campaign deployment and even lead generation and opportunity capture, marketing needs a new toolkit. The systems and strategies that will be required to effectively deploy them will also demand new questions: Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization? Does the front line know everything there is to know about the customer? What strategies, linkages and alignments will help make sales and marketing smarter? How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

 

We will also be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

  

Speakers:

  • Liz Miller, SVP, Marketing - CMO Council
  • Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes
  • Maureen Duff, Managing Director, Head of Global Marketing - Pershing
 
Jul
23

In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. Some 60 percent indicated that they planned on looking at personalization as a key route to maximizing customer revenue, and when asked what could hold back their plans, the majority indicated they did not have the analytics, insights or predictive technologies needed to effectively leverage data to personalize experiences.

 

Eight years later, many marketers feel they are in the same position, struggling to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue (and not engagement metrics, like clicks or views) is the goal.

 

While marketers are still looking to power experiences with personalization and relevance, customers are in a very different space than in 2007. The expectations for service—from self-service to always-available personal or face-to-face service—continue to increase rapidly as customers are not willing to wait for answers or resolutions to issues. Our customers are also being offered new and often more compelling options from new contenders and disruptors…and even worse, despite years of loyalty building, customers are even more willing to leave the brand fold in favor of experiences and service options that can overshadow pricing and promotions. Customers are not just wanting to be known and heard; they are demanding it.

 

So how are leading marketers predicting where and how customers will react along their engagement journeys? Are there new, harder and more pointed questions that marketers must ask of their own customer experience strategies to better shift to the expectations of the customer? Are we too focused on campaign success while ignoring customer success? How do we know if the customer experience we have developed is actually aligning with the customer’s mindset, behavior and expectations? Have we really thought about the customer first?

 

To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

 

Speakers:

- Liz Miller, SVP Marketing - CMO Council

- Rob Walker, PhD, Vice President of Decision Management - Pegasystems

- Josh Kruter, SVP, Digital Product - Clear Channel

Jun
23

Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terrific waste of time!” Today “contextomy” has lost meaning.

 

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

 

Customers expect relevance and connection with the brands they choose. There is a new social contract between brands and buyers based on the use of customer data to enhance the user’s experience. This makes the experience more personal and delivers contextual value to the individual customer’s life—not the lives of people who are similar to them. This can have one of two outcomes: a terrific customer experience or a terrific waste of time. Not understanding the difference will have a direct and possibly negative impact on commerce and engagement.

 

To explore marketing’s mandate to better identify, understand and engage with today’s customers in a rich, contextual and real-time manner, the CMO Council, in partnership with SAP, will host a one-hour interactive webcast to join brand leaders to discuss and debate where and how context, content and the customer must converge in today’s commerce journey. 

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Bernard Chung, Sr Director, Global Solution Marketing- SAP

JP Kuehlwein, Executive Vice President - Frederic Fekkai

Gerald Youngblood, Director of Worldwide Channel Marketing - AMD

Jun
18

In today’s digital economy, the marketing landscape is undergoing transformational change. Innovative startups launched just a few years ago have now skyrocketed into major brands. Delivering on the true promise of SaaS and the cloud, these innovative companies are at the forefront of a major disruptive wave, changing the fundamental way that consumers purchase and experience everyday products and services.

 

Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

 

Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

 

To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast to discuss and debate the realities of transforming organizations, strategies and revenue models and developing winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

 

Some of the key questions to be addressed include:

  • From streaming video to subscription-based content feeds to innovative new products and services, marketers today are identifying new market niches, but they need an agile infrastructure. Is your business ready to join the digital economy?
  • Today’s digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is the customer experience scalable and ready to be automated?
  • From content to products and services, every organization across both B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based economy. The question becomes: is the organization ready to support it?

 

Speakers: 

  • Liz Miller, SVP Marketing - CMO Council
  • Gene Hoffman, Chairman/CEO - Vindicia
  • Miriam Volle, Business Marketing Communications Leader - Kaiser Permanente
  • Vidya Vishal, Enterprise Growth Leader - Equifax
Jun
10

It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often laced with more hype than reality. This letdown has only heightened this defensive posture and led to the need for new forward-moving strategies that track to real action and revenue, not just the potential for return.

According to a CMO Council study titled “Mastering Adaptive Customer Engagements,” only 10 percent of senior marketing leaders are highly confident in their ability to leverage data to create exceptional experiences for their customers. A lack of data is also not to blame for this skepticism, according to 48 percent of respondents. So what is slowing our performance and ability to truly advance the organization and boost revenue? What could marketing achieve if less time was spent justifying past performance and more time was spent achieving growth and driving revenue?

 

It is time for a shift from a defensive posture to one that is decidedly proactive, targeted and intelligence- and offense-driven. It is time for a shift in how marketing thinks about data and how we leverage data for customer revenue optimization. Leading CMOs are moving far beyond the single-view metrics of campaign performance as justification of marketing ROI, turning away from “rearview mirror” metrics and instead looking for those actionable data insights that directly impact the business. This shift in thinking has been intentional and directed to aligning data and intelligence strategies with business performance goals and real revenue accountability to the organization.

 

This conversation is, at its core, about shifting the data mindset from asking “why” into a process of tapping into relevant streams of intelligence to start asking “how,” with the express purpose of accelerating revenue growth. To help make this shift, the CMO Council is hosting a series of engagements in partnership with Quantifind—both live and virtual—to start this dialogue.

 

Key topics to be addressed in the CMO Council’s webinar include:

 

  • How can an organization shift the data mindset away from a single-vector approach and instead tether data to drive revenue?
  • In an age of big data overload, marketers need to cut through the noise and clutter to quickly connect marketing action with revenue. So how does marketing deliver insights that matter to the business?
  • What are the actionable channels of insight that can elevate brand strategy and enable marketers to understand what actually drives customers to purchase?
  • In a sea of massive data sets and countless big data promises, what is really missing, and what will move the needle?

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Thom Kozik, VP of Loyalty- Marriott

Rob Roy, GVP of eCommerce & Interactive Marketing- Time Warner Cable

Ari Tuchman, CEO and Founder- Quantifind

Jul
17
Jun
5

Join the CMO Council, in partnership with IBM, as we explore these new priorities and the required to-do list for the senior-level marketer. This one-hour webcast will focus on these changing priorities and how industry leaders are shaping their own strategies, teams and businesses for future success. 

May
15

Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. We will hear about new research from SDL, who surveyed millennials in the U.S. between the ages of 18 and 36 to gain insights into how customer experience expectations will place new demands on marketers hoping to connect with this customer of the future. Paige O'Neill from SDL will present “Five Truths for Future Marketers,” including compelling data that proves that “Campaigns Are Extinct.”

We will also be joined by two leading brand marketers, who will share their own insights and journeys through the customer experience evolution as they guide their own organizations through the shifting needs and requirements of both today’s and tomorrow’s customers.

 

Speakers: 

  • Paige O'Neill, CMO - SDL
  • JC Quintana, WW Chief Innovation Executive, Customer Strategies - Hewlett-Packard 
  • Liz Miller, Senior Vice President, Marketing - CMO Council  

Register here >>

Apr
23

Join the CMO Council as we explore the new requirements being placed on the modern marketer, and how these business imperatives have intrinsically shifted the customer experience strategy.

During this hour-long interactive webcast you'll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable data, the new sentiments of both the btob and btoc mobile-dependent buyer, and how to architect a successful, comprehensive customer experience strategy.

 

Speakers:

  • Jamie Anderson, Global Vice President of Product Marketing - SAP
  • Scott Baker, Marketing Communication - Porsche North America
  • Liz Miller, Senior Vice President of Marketing - CMO Council
  • Andrew Sherrard, Senior Vice President of Brand Marketing - T-Mobile

 

Register here »

Dec
18

 

Speakers: Madhur Aggarwal (SAP), Rick Chavie (Hybris), John Dragoon (Houghton Mifflin Harcourt), Matt Leopold (SCA),  Liz Miller (CMO Council), Susie Sapsara (MSA)

 

Join the CMO Council as we invite industry leaders to share how their commerce-focused engagement strategies have transformed into Customer-to-Business led strategies that deliver highly relevant and seamless state-of-the-art interactions across the channel of their customer's choosing. To register, click here.

Dec
12

Join the CMO Council and senior members of our global advisory board as they discuss and debate the evolution of the CMO, looking into marketing in 2018.

Dec
12

As marketers look to elevate thinking, engagements and ideals beyond catch phrases and buzz words, how can we tell where and how true innovation can be bubbled up from within our organizations. Join the CMO Council as we discuss Innovation and what it really means.

Dec
4

 

A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity.


Join us for a one-hour interactive, online webcast in which The CMO Council and BPI Network will explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models.

 

Speaker Panel:

  • Jenifer Enright, Director of Customer Experience at SIRIUS XM
  • Jon Gettinger, Senior Vice President of Marketing at Aria Systems

 

<<Watch the webinar on-demand here>>

Nov
26

Recently published research tells us that 59% of consumers in Asia will comment about brands online, and globally more than 86% of customers are willing to pay more for a better customer experience. Like never before, customers are expecting brands to deliver consistent customer experiences regardless of channel. The question becomes: Are brands across Asia-Pacific and Japan ready to deliver? And what is the consequence for inaction?

Join us for a one-hour interactive, online webcast in which The CMO Council will share an exclusive sneak peek into key findings from a 40-point benchmark of the state of customer experience across Asia- Pacific and Japan. The CMO Council has gathered a panel of regional marketing leaders to discuss the findings of the upcoming study and share first-hand accounts of how customer experience optimization and management have changed their marketing strategies into a more comprehensive, connected, profitable engagement.

Speaker Panel:

  • Chris Reed, Chief Marketing Officer, Mig33
  • Lea Wright, Head of Consumer CRM, Westpac Group
  • Christel Quek, Regional Social Business Lead, Samsung Asia
  • Nicholas Kontopoulos, Senior Director Global CRM Marketing, SAP
  • Liz Miller, VP of Marketing Programs & Operations, CMO Council

Audience members will be encouraged to submit questions, challenge thinking and get involved in the ongoing discussion around developing innovative marketing strategies to further impact revenue through advancing customer experience and engagement.

Register Here<<

Jul
26

Given the significant shift and re-allocation of marketing dollars into online, mobile, social and interactive digital media channels, there is a significant need for senior marketers to better understand online performance and effectiveness measures, the relevance and value of online marketing programs, and the impact of return and spend through enhanced online metrics and analytics.

Aug
21
Aug
21
Jun
7
Jan
24