Jan
31

The CMO Council will host its first Europe Advisory Board Meeting of 2018 in London. 

Nov
14

The CMO Council's India Advisory Board will reconvene at the the Taj Lands End Hotel on Friday afternoon, 14 November for a strategic discussion around key challenges, best practices and new technologies.

Nov
4

The CMO Council's esteemed Africa Advisory Board will reconvene at the Accenture offices on Tuesday afternoon, 4 November for a strategic discussion around key challenges, best practices, and new technologies.

May
22

The members of the CMO Council's North America Advisory Board and other leading marketers will gather in New York City to explore the latest trends, share best practices and tackle key challenges. Peer-driven strategic discussions will delve into:

 

The New Mandates for the Modern Marketer: Mastering the Adaptive Customer Engagement

 

We have all heard a lot about Marketing’s opportunity to be an organizational change agent – to be the voice and champion of the customer and leader of business growth. That is a tall order for over-taxed marketing teams who are on-boarding new engagement technologies, staying abreast of all new automation solutions, all while innovating at the speed of our customers’ engagements. Today’s modern marketer has a new list of requirements. We will require organization-wide alignment around the customer experience strategy, with each function and each employee understanding and upholding their role in delivering an optimized customer experience. We will also require a new view into the customer: one that goes beyond the aggregation of marketing or even transactional data, but one that incorporates all points of insight and intelligence, including tapping into data repositories from across the organization as well as from external, unstructured and even third party resources, to understand the future needs and desires of the customer.

 

We will hear from a peer, SAP’s Senior Director of Global CRM Marketing Robert Rothschild, who will share his own view on where and how mastering this requirement for the adaptive customer engagement has changed the fabric and fiber of SAP’s own marketing machine – and how best practices from leading edge brands from around the world have helped mold new marketing strategies.

 

The New Mandates from the Modern Empowered Customer: Making the Transition from Push to Pull

 

There is a new customer – and a new currency – that marketers must understand to be successful in this new digital world. It is a new way of thinking about our changing world – to engage people who are connected and empowered by digital technologies. A new relationship is emerging among individuals and organizations, as audiences become communities and consumers become co-creators. Marketers are looking for new ways to engage customers and organize their teams. While many talk about "pull" marketing, few have actually studied what it takes to create a true force of attraction that sustains an ongoing relationship with customers, employees and partners.

 

We will hear from Mark Bonchek, Chief Catalyst at thinkORBIT. Mark has been a pioneer and guide to the digital revolution since receiving Harvard University's first doctorate on the topic of social media in 1997. He has launched new businesses, created award-winning programs, and advised global leaders for such organizations as McKinsey & Company, The Economist, and the American Heart Association. He is a regular columnist for Harvard Business Review and founder of the SHIFT Academy to update leaders' thinking in a digital age. He is also a great friend to the CMO Council and will challenge us to think differently about the experiences we create with our customers, the leadership we provide to our organizations, and the maps that can guide us through the ever-shifting landscape of business.

Feb
27

The CMO Council's regional Advisory Board in North America will convene on Thursday afternoon, February 27th at the IBM offices in New York to discuss key issues, emerging challenges and best practices for marketing leaders to consider. A complimentary Dinner and networking session for attendees will follow at the nearby Redeye Grill.

 

Among a variety of topics, discussions will delve into the requirements to modify and adapt business practices to better meet customer demands (using mobile, social and digital channels), as well as the essential ingredients for CMO leadership success (supported by the findings of the CMO 4P Leadership Footprint, an online self-assessment tool which gathered valuable insights from over 1,232 senior marketers across 72 countries and five continents).  We will also briefly highlight the key takeaways from our latest State of Marketing audit and outlook study, which is currently in the field.

Dec
5

The CMO Council will be hosting its second and final North America Advisory Board Meeting of the year on Thursday afternoon, December 5th at the Bloomberg offices in New York City. The members of our North America Advisory Board and other marketing leaders will come together to discuss key issues and challenges and exchange best practices.

 

Primary Discussion Points:
- Destination 2017: Preparing to Meet Tomorrow’s Customer Experience Expectations
- Know More to Grow More: Applying Timely, Targeted and Tailored Insight to Improve the Pipeline

Oct
22

The CMO Council's regional leadership committee in India will convene in Mumbai on Tuesday, October 22nd to engage in high-level strategic dialogue and best practice exchange around developing more robust customer experiences. This gathering will again be held in conjunction with the World Brand Congress.

 

This private session for senior marketing leaders across India will review how operational disconnects and deficiencies impact experience and the resultant loss in revenue, margin, reputation and brand equity. Part of the CMO Council's Customer Experience Board's ongoing discussion of Customer Experience Management (CXM) this Maximize How You Individualize focused Advisory Board session will shine a light on the value and benefits of using big data analytics and customer insights to create a more relevant, personalized and gratifying experience. Keynote sessions will be delivered by CXM strategy experts. Leading members of the Advisory Board will share their perspectives on the benefits of upgrading customer interactions in order to foster lasting and profitable relationships.

 

Key issues to be discussed:

  • Marketing’s mandate is to revitalize sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers
  • How operational disconnects and deficiencies impact experience
  • Key trends in customer engagement and digital dependence that necessitate a new strategy for customer experience

 

This Advisory Board session in Mumbai is part of an on-going discussion around customer experience across the Asia Pacific and Japan. To learn more about this area of thought leadership exchange and discussion, visit our knowledge center for customer experience, The Customer Experience Board.

Aug
1

The CMO Council's esteemed regional leadership committee in the Asia Pacific will convene in Singapore on Thursday, August 1st to engage in high-level strategic dialogue and best practice exchange with their marketing peers.

Jun
13

The CMO Council's leadership committee in North America will convene in New York City on Thursday, June 13th to discuss top-of-mind issues in marketing and share best practices with their peers.

Nov
28

In partnership with videoconference providers Polycom, FVC and Kathea, this gathering will virtually connect board members and invited experts across the region through immersive telepresence facilities in Lagos, Nairobi, Johannesburg and Cape Town.

Nov
22

CMO Council Advisory Board members and experts in India are invited to network and engage in high-level strategic discussions around top-of-mind issues and challenges faced by marketers today.

Nov
15

The CMO Council's North America Advisory Board - a collection of prominent senior marketing leaders and experts - will be convening in New York City to network, discuss top-of-mind issues and share best practices with peers.

Aug
7

 

 

Jun
28
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27
Jun
20
Dec
6
Dec
1
Nov
24
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