CHART

Travel Personas: how travelers identify their travel style

Personalized engagement has become the call of duty for marketers across industries, and it is no different in the travel industry. This report identifies travel personas, and what makes them tick, to better enable destination marketers to engage with these travelers. 

Source: WHAT'S CHANGING THE WAY YOU TRAVEL TODAY? REPORT. CMO COUNCIL 2018

Chart Themes

  • Global Trends
  • Customer Engagement