CHART

Influencers for delivering production-ready creative at scale globally

With advancements in new technologies and capabilities for personalized marketing, today’s consumer now expects that brands engage with them in ways that are most meaningful and relevant to them as individuals. It is no surprise, then, that localization demand—including taking account of language, cultural values and other sensitivities— ranks top among the reasons marketers must improve their ability to deliver adapted creative at scale for almost half of respondents. The new digital environment also increases the number of channels and types of content that marketers must produce to remain relevant in the marketplace, making the need for new visuals and dynamic digital content top priorities as well. Finally, reducing cost and complexity are always top of mind for operationally-minded marketers. 

Source: THE AGE OF THE ADAPTIVE MARKETER REPORT. CMO COUNCIL 2017

Chart Themes

  • Personalization
  • Analytics
  • Marketing Supply Chain
  • Customer Engagement
  • Digital Trends