CHART

How Satisfied Are You With The Level Of Visibility And Transparency Into The Cost And Quality Of Your Creative Delivery Process?

Earlier in the report, we saw that most marketers have little budget allocated to the creative adaptability and delivery process. Worse, within that slim budget, there is little visibility into how those costs are allocated and whether they have measurable impact. While 26 percent respondents feel they are getting a better sense into their marketing supply chain, 38 percent say there is a need for improvement, and only 3 percent feel they are quite advanced in their understanding of the costs and measurable impact of their creative delivery process.

Source: THE AGE OF THE ADAPTIVE MARKETER REPORT. CMO COUNCIL 2017

Chart Themes

  • Marketing Performance
  • Customer Satisfaction
  • Marketing Supply Chain
  • Marketing Spend