This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. The brief aggregates the best practices of brand leaders leveraging eCommerce communitie ... More
Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.
In a survey of 300 executives, when it came to challenges in improving the customer experience, 58 percent quoted optimizing marketing spend, 55 percent said generating customer insights, and 53 percent said creating a consistent customer experience across channels.
( Sep 10, 2017, Forbes Insights )
There is little argument that an optimized digital experience can capture a customer’s attention, but it can also drive brand advocacy and loyalty among an increasingly discerning and hyper-connected buyer. Gone are the days of simply sending the right message at the right time—today’s digital engagement mandate is to deliver the right message in the right channel at the right ti... More