Arab countries are today undergoing a process of political change that expresses some distrust of new arrangements of power. This situation is leading to changes in the geopolitical map of the Middle East that are already on the international agenda. It would be absurd to overlook the main explanations for the conflict of interest and lobbying of Western countries. In fact, politicians seem to be driven more by dogmatic interests nature than by humanistic interests.
- Charbel Salloum & Mario Sassine
This study—conducted in partnership with SAP Hybris—reveals that customer experience is more critical than ever. Based on findings from an online survey of more than 2,000 consumers in early 2017, the report reveals that while today’s connected consumers are not looking for omnicha ... More
The CMO Council, in partnership with Huawei's OPEN Roads Community, has embarked on a new thought leadership initiative to bring together leading voices across the ICT in order to create an actionable framework for more effective and consistent engagement across all customer touch points and channels of digital interaction. Getting Omni-Channel Management Right explores the critical need for carri ... More