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While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief Marketing O ... More
With more than $1.5 trillion spent on marketing and communications worldwide, and a multitude of new media channels requiring customized marketing support, there are significant incentives for global enterprises to improve their digital marketing skills. To address these market imperatives, the CMO Council is providing global leadership in addressing the urgent need to expand, equip and upgrade th... More