Professor of Marketing
London Business School
Nader Tavassoli (www.nadertavassoli.com) is a professor at London Business School and non-executive chairman of The Brand Inside (www.thebrandinside.com). He was previously on the faculty of the MIT Sloan School of Management and received his doctorate from Columbia Business School. For the past 20 years, Nader has coached, consulted and taught executives from high-tech start-ups to over 30 Global Fortune 500 companies.