Central Marketing Organisation Lead
Aygen Onar Uluer is a senior marketing executive with 20 years of experience in the consumer goods and information technology industries. She has worked for global brands and companies such as Microsoft, GlaxoSmithKline, Heinz and Unilever across different countries mainly in EMEA. She is considered to be an expert at developing and executing brand communications and relationship marketing strategies. Throughout her career, she mainly concentrated her efforts in the rejuvenation of established brands, devising digital marketing campaigns in both B2C and B2B marketing principles, customer and partner understanding and segmentation studies in diverse markets/sectors.